Hey, I'm Paul! Nice to meet you!
I've spent the last 7+ years helping some of gaming's biggest brands connect with their communities. From scaling Discord servers and launching TikTok accounts to orchestrating global social strategies for massive releases, I love finding creative ways to turn players into fans and fans into advocates.
Whether it's crafting the perfect tweet that goes viral, building relationships with content creators, or diving into analytics to figure out what's actually working, I'm all about making social media feel less like marketing and more like hanging out with people who love the same games you do. I've been lucky enough to work on franchises like League of Legends, Arcane, Lords of the Fallen, and Sins of a Solar Empire, and I'm always looking for the next challenge.
7+ years leading campaigns across TikTok, Instagram, Twitter/X, YouTube, Discord, and Reddit. Expert in content calendars, scheduling, and global brand voice.
Proven ability to launch and scale communities with double-digit month-over-month growth. Strong track record with UGC integration and creator collaborations.
Advanced in Sprinklr, Brandwatch, Hootsuite, and native dashboards. Turn insights into creative pivots and build executive-facing reports.
Skilled in short-form content production, social copywriting, and adapting to cultural trends. Working knowledge of Adobe Premiere Pro.
Experienced in cross-functional teamwork with PR, marketing, and creative departments. Adept in crisis management and brand safety protocols.
Proficient in Office 365, Asana, social listening platforms, influencer contract modeling, and custom Discord bot development.
Bachelor of Science in Marketing
Graduated: December 2025
Interested in collaborating? Let's connect.