Featured Projects

Project Overview

Orchestrated the global social media strategy for the Arcane: Season 2 launch, one of Riot Games' most ambitious and high-performing social campaigns to date. Owned the global content calendar across Twitter, Instagram, TikTok, and Discord, collaborating with 15+ international regional teams to align creative assets, release timing, and messaging with overall marketing priorities. Oversaw real-time coverage during live premiere events, driving conversation and community excitement across Riot's global fanbase.

Key Responsibilities

• Owned and managed the global multi-platform content calendar, ensuring execution consistency across 15+ markets
• Directed creative development and asset distribution, coordinating with internal creative and external regional partners
• Drove real-time social moments, including premiere-day activations, fan interactions, and surprise content drops
• Tracked and reported community sentiment and engagement trends to optimize campaign performance
• Partnered cross-functionally with brand marketing, communications, and production teams to maintain narrative and brand cohesion

Results & Impact

• Generated 700M+ impressions across primary Riot Games social channels, marking one of the highest-performing social activations in studio history
• Orchestrated multiple community-led UGC campaigns, amplifying fan creativity and extending organic reach
• Delivered a record-setting social launch that reinforced Arcane's cultural impact and Riot's position as an industry leader in digital storytelling

Project Overview

Managed daily social operations for League of Legends, including esports coverage surrounding Worlds 2024, evergreen social media posts, and real-time community engagement across all major social media platforms.

Key Achievements

• Delivered over 500M impressions across all posts throughout 2024
• Led 20-person global moderator team across Discord, Reddit, and Twitch for all Riot Games activations
• Wrote Riot's Global Community Moderation Guide for live esports events
• Produced weekly KPI and sentiment reports using Sprinklr and Brandwatch
• Organized tournaments and watch parties across official and community channels
• Facilitated developer AMAs and community Q&As

Project Overview

Ran day to day social operations for the 2.0 launch of Lords of the Fallen, launching and scaling multiple platforms including Discord and TikTok. Authored comprehensive brand guidelines to unify social media presence and built community infrastructure from scratch, including moderation systems and engagement programming.

Key Achievements

• Scaled Discord from zero to 20K members in three months
• Launched TikTok account for the title and managed weekly uploads
• Ran multiple speedrunning challenges across both Discord and Reddit, garnering over 5K entries across all events
• Authored comprehensive brand voice guide across all platforms to unify social media presence
• Created community moderation handbook and protocols for dealing with rowdy fans
• Hosted Developer AMAs and Q&A sessions live on Discord
• Created and presented weekly feedback reports to marketing, development, and executive teams comprised of feedback across all platforms

Project Overview

Organized and executed Stardocktober, a week long influencer marketing campaign featuring in-person meetups, virtual tournaments, and content creator collaborations.

Key Achievements

• Orchestrated logistics for 8 content creators to attend the studio irl including flights and lodging
• Worked with developer teams to curate four playable demo experiences for attending creators
• Collaborated with executive leadership to allow for time on one-on-ones with creators

Project Overview

Supported live global esports tournaments with comprehensive social media coverage spanning 5 years. Managed real-time content, fan activations, and sentiment tracking across multiple platforms and game titles.

Key Responsibilities

• Real-time social coverage during live tournaments both in person and remotely
• Fan engagement and community activations
• Sentiment tracking using Brandwatch and Hootsuite
• Multi-platform content coordination
• 5 years of consistent tournament support
• Global reach across multiple esports titles
• Optimized engagement strategies through data analysis

Project Overview

Provided professional moderation services for content creators and esports organizations across Twitch, YouTube, and live tournament events. Managed chat environments, enforced community guidelines, and ensured positive viewer experiences during high-traffic streams and competitions.

Key Responsibilities

• Clients included Xbox, Riot Games, ESL, The Grammy Awards, PlayStation, Valve
• Real-time chat moderation during live Twitch and YouTube streams
• Enforcement of community guidelines and terms of service
• Crisis management during high-stakes esports tournaments
• Coordination with streamer teams and production staff
• Viewer engagement and community management

Impact

• Maintained safe, welcoming environments for diverse gaming communities
• Managed chat for streams with 10K+ concurrent viewers
• Supported major esports events with professional moderation coverage
• Built lasting relationships with content creators and organizations